In businesses today, having a relationship with your clients is becoming increasingly important as the competitive landscape changes. It is interesting that over the years, Customer Relationship Management (CRM) has actually become a term for software which manages the sales process but, where is the human side?
We can record information about our clients in a CRM and send automated communications but are people now yearning to have a face-to-face relationship with the company they are doing business with? The banks are a classic example of this where systems and processes were so streamlined and automated that the human factor was nearly removed completely. We are now however experiencing a complete about-turn where banks are bringing back the ‘human factor’ to the banking experience. The automated, instant response definitely suits some, but the alternative of a human relationship is still a top priority for many.
At StrataMax we have always placed significant importance on having a personal relationship with all of our clients. A strong, knowledgeable and approachable team of Relationship Managers are regularly in contact with clients as well as being available for any problems or concerns Principals may be experiencing. This support goes beyond the actual software they are using and into sales, marketing and technology platforms they may need guidance or assistance with. This is what sets StrataMax apart from others.
See here how managing relationships can be a positive for your business.
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